LUSH and Best Friends Society Team Up for Revolutionary Dog Shampoo to Aid Animal Shelters
Partnership with Best Friend Animal Society to gather funds to build a new lifesaving center in San Francisco.
Los Angeles, CA (Nov 25, 2023) – LUSH has joined forces with Best Friends Animal Society to launch new products under the LUSH Paws Funding campaign. This initiative aims to raise funds and awareness for animal shelters, mainly to build a new lifesaving facility in San Francisco.
With a specific focus on dogs, LUSH aims to solve the pressing need for animal welfare support by utilizing its ethical business practices and widespread customer base. The partnership between LUSH and Best Friends Animal Society, a pioneer in animal rescue since 1984, demonstrates the latter's dedication to community service and animal welfare. This partnership has the potential to alter California's animal welfare environment significantly.
“Our vision at LUSH has always been about more than just quality products; it's about making a positive impact in the world," said Elisa Torres, the North American director at LUSH. "By joining forces with Best Friends Animal Society, we're not just launching a product. We're initiating a movement to elevate the standard of care for animals in need and strengthen community engagement in animal welfare.”
LUSH is collaborating with Best Friend Animal Society to launch their new Pawsitive collection, which includes a cruelty-free dog shampoo and a paw-shaped bath bomb. The collection will be found on March 17, 2024, and be sold online and in all LUSH stores in the United States. To help fund and build a new animal shelter, LUSH has promised to give Best Friends Animal Shelter 5% of every sale. Customers who spend more than $80 will also get a free bath bomb that is cruelty-free. After the product launch, there will be some online and offline fundraising events with special activities in New York City, Salt Lake City, and Los Angeles. Campaigns include the Animal Art Festival in New York City for art and pet lovers to buy and support the business, dog walking, and dog washing in Salt Lake City and Los Angeles.
About LUSH
Lush was founded in 1995, and since then, it has been motivated by ethics and creativity. Lush, the company behind innovative cosmetic products like solid shampoo bars, shower jellies, and fizzing bath bombs, prioritizes using fresh ingredients like organic fruits and vegetables. Lush is a staunch opponent of animal testing, running an extensive Ethical Buying department and creating programs for fair and direct trade. By launching public awareness campaigns and creating products that can be offered to consumers "naked" or without any packaging, Lush is at the forefront of the cosmetics industry's efforts to reduce overpackaging. Today, Lush operates in 48 countries with over 886 shops, 38 websites shipping worldwide, and a global network of native apps, broadcasting channels, and digital communities in over 30 languages.
About Best Friend Animal Society
Best Friends Animal Society is a leading animal welfare organization striving to put a stop to the euthanasia of dogs and cats in American shelters by the year 2025. Founded in 1984, it is a leader in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per year to around 378,000. Best Friends runs lifesaving programs nationwide and is the largest no-kill animal sanctuary. Working collaboratively with a network of more than 4,400 animal welfare and shelter partners and community members nationwide, Best Friends is working to Save Them All®.
For more information, please contact Stephanie Lam at sslam@usc.edu.